To say that there has been a lot of buzz in recent years about embedded insurance is something of an understatement. Whether you believe embedded insurance is the next really, really BIG thing -- or you think it's simply an innovative and promising distribution method -- there are more questions than answers about what is embedded insurance today, and more importantly where it is going.

So the insurance industry (and probably you as well) have questions. Celent's pre-conference panel discussion, The Evolution of Embedded Insurance will have some answers. This session on Tuesday September 20, from 4 to 5 pm PT features an outstanding panel, with three senior officers from leading global insurers:

• Federico Spagnoli, Emerging Markets Ecosystems, Product, Regional President Latin America ex Brazil , Prudential International Insurance
• Camila Serna, SVP Head of Digital Acceleration, Chubb
• Pranav Pasricha, Global Head P&C Solutions, Swiss Re

If you want to do a bit of pre-session reading about embedded insurance, Swiss Re has posted a Celent consulting report, Opportunities for Embedded Insurance Partners . Swiss Re describes the report as exploring "the burgeoning embedded insurance market and explains why embedded insurance can be a strategic play for platform businesses of all types - from automotive to financial services to home security. These companies are intentional about offering enhanced protection to their customers and they have an important ingredient: customer data."

While you're planning your afternoon on Tuesday September 20 at ITC, remember Celent will be presenting three other outstanding preconference sessions.