The Agent of the Future
What Carriers can do to Help Them Get There.
What’s changing in the world of the agent? The looming impact of digital distribution, and the growing role of technology combine with an aging workforce to create significant turmoil for independent agents. The agent of the future will conduct business differently as their use of technology expands and changes. However, to navigate this changing environment successfully, agents need support from carriers to help them with the digital transition so they can conduct efficiently and effectively.
Most insurers use agents as their primary distribution channel. And for good reasons. Agents play a key role — acquisition, information gathering, providing customers with advice, and providing ongoing customer service. But the world of the independent agency is changing rapidly and dramatically. Shifting customer expectations are creating a need for new business models. An aging workforce signals a potentially abrupt change in the availability and skill set of staff to do the work. And the looming impact of potential disintermediation from direct-to-consumer and digital distribution drives a need to recognize the role of technology. What will the agent of the future look like? How will they conduct business? What skill sets might be needed? How will their use of technology need to change? There are a number of issues for agents to consider along their transition path to the future. Most expect and want help from their insurer partners to help them get there. Agents need help from insurers both today to help them with the transition and tomorrow to conduct business efficiently and effectively. For most insurers, the real questions are: Who is the agent of the future? How can you identify them today? And what kinds of practices and services can be applied to help them successfully get there? While there are a million things insurers could do, the question lingers — what SHOULD they do, and for whom?
Based on Karlyn’s recent report The Agent of the Future: How Insurers Can Help Them Get There, this webinar will answer these questions and how insurers can look at investing in a number of areas to drive growth while helping their agents make the digital transformation needed for future success!