The move from the physical to the virtual world, from person-to-person interaction toward person-to-machine or machine-to-machine, is changing the insurance industry. Integrating and coordinating among disparate and siloed delivery channels will be critical to satisfying ever-increasing customer expectations.
In the report Digital Transformation in Insurance: Differences Across Continents, Celent analyses the differences between insurers in Asia-Pacific, Europe Middle East and Africa, Latin America, and North America in terms of their digital transformation initiatives, investments, and programs.
Celent defines digital transformation as the strategy of transferring as many manual tasks as possible into digital activities. This strategy can be achieved in different ways, including:
- Automating processes.
- Selling products online.
- Leveraging mobile devices and mobile technologies in general.
- Dematerializing documents and communication materials.
Data gathering through all sorts of tools (and therefore, data management and analytics) plays an important role in digital transformation efforts.
This report details the results of our regional insurance CIO surveys, starting with an overview of how digital transformation is defined in insurance and how it is perceived to support strategic business objectives. The report then analyzes insurers’ priorities when investing in digital transformation initiatives and where insurers are in terms of these investments.
“Digital transformation is a major investment driver for insurance companies globally, and we think digitization programs will trigger further spending over the next 5 to 10 years.” says Karen Monks, a senior analyst within the Celent insurance practice and coauthor of the report.
“We believe that the next wave of digitization will be around gathering more data through connected devices in order to improve the basics of insurance,” adds Nicolas Michellod, a senior analyst within the Celent insurance practice and coauthor of the report.
This report contains 12 figures and three tables, and concludes with a dedicated section on mobile technologies and social networks.
