2018 Model Bank Winner for Most Promising Proof of Concept: HSBC UK and first direct

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24 April 2018


Celent recognizes HSBC UK and first direct as the 2018 Model Bank: Most Promising Proof of Concept for their initiative in Connected Money from HSBC and artha by first direct.

Facing competition from non-bank account aggregators, HSBC UK created financial management apps for two of its bank brands. Connected Money from HSBC offers a range of innovative new features that give customers more control over their money. artha by first direct embraces the new world of Open Banking by delivering Marketplace Banking.

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