Cathay Life: Project Rocket

Create a vendor selection project & run comparison reports
Click to express your interest in this report
Indication of coverage against your requirements
A subscription is required to activate this feature. Contact us for more info.
Celent have reviewed this profile and believe it to be accurate.
15 April 2020
Tom Scales

Winner of Celent 2020 Model Insurer Award for Innovation Execution


Cathay Life has embedded a focus on change throughout their organization. By bringing innovation to their entire team, they have been able to accelerate their goals. Using the acronym Project Rocket, each letter represents a key focus area within the organization. For example, R for Redefine Mission and T for Transfom the firm.

Project Rocket

The scope of the effort is quite broad. The impact included restructuring the organization into a matrix model, built on agile approaches. Another facet includes partnering outside of insurance, including with their local telecom provider for cross-selling travel insurance and international roaming.

Virtually every area of the company was affected, with a particular emphasis on the customer experience.

Project Rocket is an excellent example of innovation that reinforces Celent's research in the arena. This is reinforced by Celent research:

Innovation Metrics

Source: Celent report: Insurance innovation Outlook 2019: Practitioners' Predictions

Project Rocket is a model for other insurers for leveraging innovation across the organization.

Subscription required

Access to this content requires a Celent research subscription.

Subscribers should sign in to access this research.

If you are not a subscriber, register now or contact us to find out more about our subscription options.

Insight details

Life & Health Insurance
Subscription(s) required to access this Insight:
Insurance, >>Life/Annuities Insurance
Insight Format
Geographic Focus