Innovation Outlook 2015: Practitioners’ Predictions
Celent surveys innovation leaders to capture their outlook on the upcoming year.
Innovation seemingly has been everywhere in 2014. The case for it has been made on several fronts: rising consumerization, increasing disruption, and emerging technologies which offer new value propositions. With the onset of a new year, Celent wanted to look ahead to outline the shape of innovation activity for the coming year.
Specifically, the research sought to answer three questions:
- What is expected regarding consumer expectations and industry disruption?
- In which areas will investment increase/decrease?
- Will making progress with innovation be easier or harder?
“The participants in the survey all are involved in leading innovation efforts on a day-to-day basis,” says Mike Fitzgerald, a senior analyst with Celent’s Insurance practice and author of the report. “They bring a current and practical perspective to their predictions.”
Companies which have invested in innovation programs can use these results to benchmark their own expectations. Firms which are considering such initiatives will gain valuable insight into the activities of their competitors.