Vendors
日本語

BBVA Switzerland: Enabling the HNW and Mass Affluent to Store and Trade Crypto Assets

Create a vendor selection project
Click to express your interest in this report
Indication of coverage against your requirements
A subscription is required to activate this feature. Contact us for more info.
Celent have reviewed this profile and believe it to be accurate.
We are waiting for the vendor to publish their solution profile. Contact us or request the RFX.
9 March 2022

Model Wealth Manager Award Winner for Products and Platforms

Abstract

BBVA won the model wealth manager award under the category of products and platforms. The incorporation of digital assets into BBVAs Switzerland’s banking offering was a major strategic milestone for BBVA. Offering clients a seamless experience that integrates traditional asset classes with crypto meant a heavy investment in a scalable technology infrastructure and the custody/clearing services that enable crypto trading. It also called for a very deep and transparent collaboration with local banking regulators, as well as a clear communication strategy aimed at educating the client base.