Review: What Corporate Mobile Banking Will Really Mean For Your Bank
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3 February 2012Gareth Lodge
I’m just back from the US where I was presenting at our Corporate Mobile Banking event. Unsurprisingly, given the topic, we had a very high level of interest, resulting in a large number of registrations. We also had a first for me - a gate crasher who had to be ejected! Many thanks to all those who attended and who made the event the success it was. I’d particularly like to thank my colleagues Dana and Erica who made it run so smoothly. We took the opportunity to run the event with a slightly different approach than perhaps others would take. One of the benefits of using an analyst firm such as Celent is that we’re able to address questions from multiple angles. Questions rarely come with a binary answer – it depends on who’s asking , why etc. As analysts we are able to provide much richer answers as we discuss the impacts that they have from our particular coverage area. As a result, we had one analyst talking specifically about the subject (Jacob), a second (Zil) who took more of a sideways view and looked at the impact of mobiles on corporates, particularly merchants; and the final presentation (mine) looked at how the linking of payments data with data from corporate mobile banking, using Enterprise Intelligence, could enrich the servicing of corporate clients. Clients are able to login and see any of the slides presented. Jacob will also be doing a webinar on the topic on February 16th (details here: http://220.127.116.11/banking/?p=2661 ). This is open to both clients and non-clients alike.
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