North American SnAppshot: A Look at Mobile Apps Aimed at Insurance Consumers

26 November 2010
Craig Beattie and Craig Weber

Abstract

The mobile web is evolving at an extraordinary rate, and each evolution has brought new possibilities to insurers. Smartphones are getting significant focus in 2010, with many leading insurers publishing feature-rich apps. Just what are these apps doing, and what features appear most frequently or are most desired?

To assess this evolution, Celent reviewed publicly available information about property/casualty insurer mobile apps. Celent reviewed the platform stores and websites of 10 prominent insurers, and we found a far more mature state of mobile application adoption than we expected. In a new report, North American SnAppshot: A Look at Mobile Apps Aimed at Insurance Consumers, Celent provides an overview of these findings and describes the requirements of North American customers.

“We won’t all shop for insurance via iPhone, or file a claim from the scene of an accident via BlackBerry, but some of us already have,” says Craig Weber, Senior Vice President of Celent's Insurance Group.

“The interplay between computing power, screen resolution, other usability factors, and consumer behaviors is not new. But some long-held assumptions about what insurance consumers want to do, and when and where they want to do it, are being challenged,” says Craig Beattie, Analyst with Celent’s Insurance Group and coauthor of the report.

This report provides an overview of available mobile apps, their use by insurers, and current trends and routes to adoption. It also offers some guidance on how these technologies can be used by insurers.

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