Truth in numbers? "Registered users" is a crock

Celent will help qualify your requirements and introduce you to the vendor
Spotted a missing vendor? Use this form to alert a vendor to the Celent service
Create a vendor selection project & run comparison reports
Register to access this feature
Click to express your interest in this report
Indication of coverage against your requirements
Vendor requires PRO subscription to activate this feature
Requires research subscription, contact Celent for more info
6 July 2011
Jacob Jegher
This morning, TechCrunch published an article titled, With Top Banks In Tow, Financial Service Provider Yodlee Hits 30 Million Users. Here are the stats: - Mint.com has 5 million registered users - Yodlee has 30 million registered users Both figures are impressive, so congrats to the vendors. However, as an analyst, I don't care too much about registered users. I want to know of the total number of registered users, what percent are ACTIVE. The definition of active matters as well. It's great that people are interested enough to register, the bigger question is whether or not they are engaged enough to return. I first blogged about this when Mint.com was acquired.

Insight details

Sector
Content Type
Blogs
Location
Asia-Pacific, EMEA, LATAM, North America