Truth in numbers? "Registered users" is a crock
Create a vendor selection project & run comparison reports
Click to express your interest in this report
Indication of coverage against your requirements
A subscription is required to activate this feature. Contact us for more info.
Celent have reviewed this profile and believe it to be accurate.
6 July 2011Jacob Jegher
This morning, TechCrunch published an article titled, With Top Banks In Tow, Financial Service Provider Yodlee Hits 30 Million Users. Here are the stats: - Mint.com has 5 million registered users - Yodlee has 30 million registered users Both figures are impressive, so congrats to the vendors. However, as an analyst, I don't care too much about registered users. I want to know of the total number of registered users, what percent are ACTIVE. The definition of active matters as well. It's great that people are interested enough to register, the bigger question is whether or not they are engaged enough to return. I first blogged about this when Mint.com was acquired.
Industry or Business Focus
Asia-Pacific, EMEA, LATAM, North America