Celent Securities & Investments Webinar - Use of Customer Analytics to Retain and Grow Your Client Base

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10 December 2013
Virtual Event, Virtual Event

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A solid customer analytics strategy involves the aggregation of data to provide a 360 degree view of customers and prospects. While most firms are using customer relationship management (CRM) tools to track and manage their customer and prospect interactions, an increasing number of them are looking to customer analytics to help leverage information about the past to help better predict the future and to improve the effectiveness of both marketing campaigns and customer service programs.

Join Celent Senior Analyst Bill Fearnley, Jr. for this webinar to learn how financial services firms are using customer analytics effectively to improve the way they do business.

This event is free to attend for Celent clients, flex-plan clients, and the media. Non-clients can attend for a fee of US$250. If you are unsure of your client status, please contact Andrew Renzella at +1.617.262.3124 or

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