TD Bank’s Small Business Dashboard and Tap to Pay on iPhone represent exceptional discovery of distinct customer needs and innovation. The bank leveraged consumer-digital technologies to deliver truly impactful solutions for small business clients. Partnerships with proven third party solution providers combined to form a complimentary offering producing strong results. The bank is measuring outcomes carefully and using those learnings to shape future offerings

The bank took a customer-centric approach to product design that included extensive research to identify specific pain points experienced by their small business clients. In addition, the bank pursued an early-adoptor position in the area of payments technology, where it knew it would have difficulty playing catch up later. Celent has recognized TD Bank previously for continually responding to the voice of their customer, and this initiative is the latest example. Celent is proud to recognize TD Bank as our 2025 Model Bank for Customer Centered Innovation in Business Banking.

Anyone can view a one page summary and 60-second video from Celent's Michael Bernard describing the award-winning initiative. Celent clients can download the complete case study below.