While an increasing number of financial institutions are implementing GenAI, a small fraction have built an enterprise-wide platform. Few are scaling numerous use cases across lines of business. Aditya Birla Capital stands out as being in the vanguard and excelling in three critical areas: implementing emerging technology at scale, effectively ideating and collaborating, and realizing the “R” in ROI. As a result, it is the winner of the 2025 Celent Model Bank Award for Excellence in Generative AI.

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