Maintaining acceptable levels of persistency in employee benefit programs presents multiple challenges.
Unum’s Project Trident provided solutions to these challenges in five ways:
- Using advanced analytic methods (AI and Machine Learning) to obtain early identification of clients with a higher probability of leaving
- Creating new and cost-effective methods of outreach and communication to persuade those clients to remain
- Developing new organizational units (pods) for the Unum staff executing these methods
- Continuously experimenting to refine both the analytic methods and the outreach activities
- Tracking quantitative measures of success
