“Anything that could give rise to smarter-than-human intelligence - in the form of artificial intelligence, brain-computer interfaces, or neuroscience-based human intelligence enhancement – wins hands down beyond contest as doing the most to change the world. Nothing else is even in the same league.” This quote by Elizer Yudkowsky provides a strong opinion of the impact that the cognitive sciences will have on our future world. Celent’s winner of the Model Insurer of the Year award, Max Life Insurance Ltd, provides a great example of what artificial intelligence combined with the power of data can do today.