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      REPORT
      Taishin Bank: New Heights in Data and Personalization
      Winner of Celent Model Bank 2019 Award for Customer Insight
      12th April 2019
      //Taishin Bank: New Heights in Data and Personalization

      Celent recognizes Taishin Bank (Taiwan) as the winner of the Model Bank 2019 Customer Insight Award for their initiative New Heights in Data and Personalization.

      Taishin Bank focused on capturing in-bound customer service call data (speech-to-text) and customers’ digital behavior in other to better understand customer journeys and harnessed AI to improve personalization and engage proactively.

      Click here for all 2019 Model Bank Winners

      Author
      Alenka Grealish
      Alenka Grealish
      Research & Advisory
      Alenka Grealish
      Details
      Geographic Focus
      Asia-Pacific, EMEA, LATAM, North America
      Industry
      Corporate Banking, Retail Banking