There is no better time for life and annuity insurers to increase their digital footprint than periods of unease. From the economy, to interest rates, to the pandemic, the industry has struggled in recent years. Now is the time to invest in the future and it is happening. New technologies such as generative AI complement improved digital experiences for agents and consumers. The cloud has moved from an outlier to table stakes. The new look is a dynamic, future thinking industry.​