Creating a new insurance business in an established industry is a challenge and creating one with the goal of delivering the best service in the market is a significant undertaking. NEOS had a vision to create a leading life insurance business in Australia. They wanted to deliver real benefits and service outcomes to financial advisors and their clients by leveraging strict design thinking, leading technology, and highly qualified people.

Winston Churchill once said, “A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” NEOS took the path of optimism when evaluating the Australian retail life market and identified an opportunity to distinguish itself from the rest of the market with service excellence.