Brokerage houses in India are trying to adopt a multi-modal distribution model to increase market share. Firms are trying to graduate up the value chain to increase profitability and create a new platform for positioning themselves as wealth managers.

The retail brokerage market in India is expected to exceed 20 million investors in the next two years. The industry is one of the most important provider classes in the wealth management space in the country—vertically cutting across all customer segments and horizontally cutting across all asset classes. In a new report, Wealth Managers: Retail Brokerages in India, Celent explores the evolving retail brokerage landscape in India. The report details the nuances and complexities of India’s retail investment management industry.

“Huge market potential has attracted a bevy of brokerages looking to seize available opportunities,” says Ravi Nawal, Senior Analyst with Celent’s Indian Financial Services Group and author of the report. “Brokerages are increasingly trying to strike a balance between addressing customer segments profitably and grabbing market share by repositioning themselves on a suitable wealth management platform.”

This report examines the evolution to a wealth management positioning for the brokerage houses. It looks at the competitive landscape, the offerings, economics of the business model, the distribution channels, and the regulatory environment.