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      REPORT
      Customer Communications Management in a Digital World
      The Role of CCM as CX Solutions Converge
      6th March 2020
      //Customer Communications Management in a Digital World

      Once just a back office batch printing system, customer communications management (CCM) systems have been transformed to create, deliver and store outbound and inbound customer communications information across both digital and personal channels, and in paper or digital format.

      Digital has created proactive, personalized, and insightful customer experiences delivered in near real time across a growing number of engagement points. In response, customer communications management (CCM) systems have rapidly evolved from batch statement generation systems to omnichannel systems that are a foundational technology for customer engagement and content management.

      CCM systems have been rearchitected and integrated with a growing internal and external ecosystem of solutions and data to remain relevant as banking becomes increasingly digital.

      Author
      Craig Focardi
      Craig Focardi
      Principal Analyst
      Craig Focardi
      Details
      Geographic Focus
      Asia-Pacific, EMEA, LATAM, North America
      Horizontal Topics
      Customer Engagement, Digital Transformation
      Industry
      Retail Banking