Alenka Grealish will discuss How banks are delivering on the #1 trend: Easier & faster customer experience on a Webinar hosted by American Banker sponsored by iGTB on May 24, 2018

Business customers expectations are rising with the bar being pushed up by digital giants and fintechs. Banks can meet and exceed these expectations if they adopt a design thinking approach, one whose goal is to improve or re-envision customer journeys by moving beyond the “what” to the “why.” By focusing on customer workflows, banks can expand their offering, for example, upstream and downstream of a payment. By understanding the “why,” they have valuable contextual information that enables them to offer tailored products and services.