Banking Omnichannel Customer Experience Platforms


Use our directory to find omnichannel customer experience platform (CXP) solutions available to financial institutions. Digital customer engagement platforms capable of implementing bespoke customer journeys across all points of customer interaction (or developing towards that capability). This includes: digital self-service (online + mobile), branch teller, branch platform sales, contact center and ATM channels. Omnichannel CXPs can be deployed for selected (e.g., digital) channels or, over time, used as a single, enterprisewide system of interaction, keeping systems of record intact. In contrast to legacy, siloed channel systems, omnichannel CXPs represent a specific architecture approach to accomplish management of the front end to back end to external system integration by acting as a system of enablement. These platforms combine easily managed business rules, essential data, common capabilities, and an API-driven integration layer that coexists persistently alongside systems of interaction (branch, digital, contact center, ATM platforms, etc.) and systems of record (DDA, LMS, CRM, etc.) and can, selectively or comprehensively, serve as systems of interaction as well, replacing legacy channel technology stacks. Buyers can use the research platform to evaluate internet , tablet, and mobile application software with analysis and comparison of specific financial service application functionality.
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