Biography
Rob brings 25 years of experience leading technology organizations of insurance companies, including nearly two decades as CIO of Pinnacol Assurance, a leading workers’ compensation insurer, where he led an organizational transformation around the principles of Lean and the Toyota Way. In 2017, he founded the insuretech startup Cake, where he achieved breakthroughs in the speed and ease of purchasing a commercial insurance policy.
Throughout his career, Rob has won numerous awards for innovation. His work has received extensive press coverage and been the focus of numerous case studies. He is a recognized expert in creating outstanding digital experiences for customers and agents.
Rob has a passion for entrepreneurism, with deep experience in strategic planning, product management, and product marketing, having led those functions within the insurance industry as well as for companies in media and technology sectors.
Latest insights
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29 March 2023
In the middle of a deadly pandemic, a South African financial institution breathed new life into its claims process for funeral policies by impl… -
28 March 2023
Celent Model Insurer Awards for 2023 Announced Today, Celent honors 14 insurance companies with Model Insurer awards for 2023. Model Insurer is… -
28 March 2023
Policy admin systems are becoming increasingly sophisticated as insurers look to optimize their processes and improve the customer experience. O… -
2 January 2023
These are interesting economic times for insurance companies. Opinions vary about whether a recession will be a reality in 2023, but no one is r…
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4 May 2023
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29 March 2023
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30 November 2022
Marsh McLennan office in NYC at 1166 6th Ave, New York NY 10036, United StatesCelent Executive Roundtable Do you wonder if you are doing all you can to engage your customers? Or how others in the industry manage to do so?… -
20 - 22 September 2022
Las Vegas, Nevada, United StatesInsureTech Connect Las Vegas is the world's largest insurtech event - offering unparalleled access to the most comprehensive and global gatherin…
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14 April 2022
More and more carriers are exploring digital distribution of workers compensation insurance, according to Rob Norris, a senior analyst within Ce…
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21 March 2022
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