Asian Banking Finance: Investment Made Easy
LINE Securities, a New Mobile Investment Service in Japan
The company leverages LINE's extensive userbase, leading technologies, and high usability/mobile-optimized interface and combines this with Nomura's expertise in the financial business to offer a new and comprehensive securities service that addresses latent needs related to building assets.
Under its corporate mission of "investment made easy," LINE Securities is a new mobile investment service available on the LINE platform. During the initial phase after the launch, users can trade stocks of 100 leading Japanese companies and 9 domestic exchange-traded funds (ETFs) in amounts as small as one share/unit, and starting at several hundred yen. LINE Securities also offers instant buy/trade until 9 pm on weekdays, tailored to meet the lifestyles of the current working population.