Vendors
日本語
search
  2. //
  3. Celent news
  4. //
  5. Leveraging QR Codes for Mobile Marketing & Payments in Banking

Leveraging QR Codes for Mobile Marketing & Payments in Banking

Website
Create a vendor selection project
Click to express your interest in this report
Indication of coverage against your requirements
A subscription is required to activate this feature. Contact us for more info.
Celent have reviewed this profile and believe it to be accurate.
We are waiting for the vendor to publish their solution profile. Contact us or request the RFX.
Projects allow you to export Registered Vendor details and survey responses for analysis outside of Marsh CND. Please refer to the Marsh CND User Guide for detailed instructions.
Download Registered Vendor Survey responses as PDF
Contact vendor directly with specific questions (ie. pricing, capacity, etc)
6 April 2022

QR codes are everywhere these days — on restaurant menus, food packaging, even TV screens. Consumer demand means banks and credit unions should look at how to effectively deploy the versatile square barcodes. Key uses include payments, hyper-targeted marketing and contactless ATMs.

For example, fraudsters can create new QR codes linking to fraudulent websites or manipulate and attack existing ones, giving them access to sensitive financial information at the point of payment, Zilvinas Bareisis, head of retail banking at Celent, states in Bank Automation News.

Read more via The Financial Brand

News article details

Industry
Retail Banking
Media Type
News Articles
Geographic Focus
Asia-Pacific, EMEA, LATAM, North America