Leveraging QR Codes for Mobile Marketing & Payments in Banking
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6 April 2022
QR codes are everywhere these days — on restaurant menus, food packaging, even TV screens. Consumer demand means banks and credit unions should look at how to effectively deploy the versatile square barcodes. Key uses include payments, hyper-targeted marketing and contactless ATMs.
For example, fraudsters can create new QR codes linking to fraudulent websites or manipulate and attack existing ones, giving them access to sensitive financial information at the point of payment, Zilvinas Bareisis, head of retail banking at Celent, states in Bank Automation News.
Read more via The Financial Brand
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Asia-Pacific, EMEA, LATAM, North America