Branch Transformation for Financial Institutions Survey: The Results Are In
It’s a question constantly on our minds! So we wanted to find out and sponsored new research – The Branch Transformation for Financial Institutions survey – run by ATM Marketplace.
The study asked around 150 technology leaders within leading European and North American banks how advanced technology solutions are being adopted to maximise branch processes, sales and customer experience opportunities.
The results are now in, and we want to share them with you.Key findings of the Branch Transformation survey
A strategic focus on branch transformation over closure
- Over half of banks (57%) surveyed said closing branches was not part of their strategy within the next three years
Implementation of digital technology and data analytics for superior customer experiences
- Most banks (73%) are looking to implement new technology solutions to improve how customers and visitors are welcomed in the branch by staff
Investment drive into Big Data, AI and business intelligence
- Banks rate their most important technology investments to be big data analytics (75%), business intelligence (69%), AI and chatbots (68%) and biometric authentication (61%)
- Hyped technology like blockchain and bitcoin (24% and mixed and augmented reality (12%) are well down the list of priorities
To view the full results and find out what they mean, follow the link below.
Download the full report here: https://www.atmmarketplace.com/whitepapers/branch-transformation-for-financial-institutions-an-industry-guide/