Investors looking to move beyond one-size-fits-all rewards
Enticements such as rewards, loyalty points and coupons seldom face pushback as a marketing concept, but there's been recent concern that these programs are devouring potential revenue from consumers who would be willing to pay full price...
"You want to optimize the yield, so ideally you would give an offer that's just large enough to entice the customer to buy, but not too large so that you don't give value away unnecessarily," said Zil Bareisis, a senior analyst at Celent. "Having said that, I don't know if any financial institutions are using it."
The full article by John Adams was published by PaymentsSource