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Celent have reviewed this profile and believe it to be accurate.
3 August 2017
PaymentsSource

Enticements such as rewards, loyalty points and coupons seldom face pushback as a marketing concept, but there's been recent concern that these programs are devouring potential revenue from consumers who would be willing to pay full price...

"You want to optimize the yield, so ideally you would give an offer that's just large enough to entice the customer to buy, but not too large so that you don't give value away unnecessarily," said Zil Bareisis, a senior analyst at Celent. "Having said that, I don't know if any financial institutions are using it."

The full article by John Adams was published by PaymentsSource

News article details

Sector
Banking
Media Type
In the News
Location
Asia-Pacific, EMEA, LATAM, North America