Digital adoption refers to the extent to which a firm’s digital tools and assets are fully leveraged – both internally and by customers and clients. Maximizing digital adoption is a prerequisite to fully leveraging investment in digital transformation. To meet market demands, the pace of change is increasing. Institutions need flexible, easy-to-use tools to increase and maintain high levels of digital fluency among employees and to maximize customer utilization of digital assets.
Digital Adoption Platforms (DAPs) meet this need. DAPs are software platforms designed to facilitate seamless software learning by simplifying the user experience and ensuring proficiency on any software platform, website, or app. These tools arose to ensure successful digital transformation and to increase ROI on software investments.