Beyond the Portal: P/C Carriers Vie to Create Better Agency Digital Experiences

By Susanne Sclafane

Agent digital experiences are moving to the forefront of property/casualty insurance carrier technology strategies, according to a survey report published by Celent late last week.

Just having a web portal isn’t going to cut it anymore, with 94 percent of 35 North American carriers surveyed by the global research and tech advisory firm for financial institutions saying that they want to create above-average experiences for agents. And one-third of those aim to be “world class,” according to the report, “Agent Digital Experience: A New Battleground in Property and Casualty Insurance.” Read More