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      News

      Leveraging QR Codes for Mobile Marketing & Payments in Banking

      QR codes are everywhere these days — on restaurant menus, food packaging, even TV screens. Consumer demand means banks and credit unions should look at how to effectively deploy the versatile square barcodes. Key uses include payments, hyper-targeted marketing and contactless ATMs.

      6 April 2022
      //Leveraging QR Codes for Mobile Marketing & Payments in Banking

      For example, fraudsters can create new QR codes linking to fraudulent websites or manipulate and attack existing ones, giving them access to sensitive financial information at the point of payment, Zilvinas Bareisis, head of retail banking at Celent, states in Bank Automation News.

      Read more via The Financial Brand

      View full article on thefinancialbrand.com
      Analyst mentioned
      Zilvinas Bareisis
      Zilvinas Bareisis
      Director, Retail Banking and Payments
      Information
      Geographic Focus
      Asia-Pacific, EMEA, LATAM, North America
      Industry
      Retail Banking