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Leveraging QR Codes for Mobile Marketing & Payments in Banking

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Celent have reviewed this profile and believe it to be accurate.
2022/04/06

QR codes are everywhere these days — on restaurant menus, food packaging, even TV screens. Consumer demand means banks and credit unions should look at how to effectively deploy the versatile square barcodes. Key uses include payments, hyper-targeted marketing and contactless ATMs.

For example, fraudsters can create new QR codes linking to fraudulent websites or manipulate and attack existing ones, giving them access to sensitive financial information at the point of payment, Zilvinas Bareisis, head of retail banking at Celent, states in Bank Automation News.

Read more via The Financial Brand

記事 details

Industry
Retail Banking
Media Type
News Articles
Geographic Focus
Asia-Pacific, EMEA, LATAM, North America