While the differences between large commercial insurance lines and personal lines are stark in terms of how policies are bought, sold and underwritten, the similarities between personal lines and small business insurance are driving trends that may be reaching a “tipping point” according to a new study from research and advisory firm Celent (Boston). The report, “The Tipping Point? The race to online buying for small commercial insurance” discusses how small commercial insurance has become commoditized and is moving into a world of digital distribution.
