“Historically, small businesses have been underserved when it comes to smart, simple financial management tools, said Alenka Grealish, principal analyst for emerging tech at Celent. Now a few financial institutions are reinventing small business banking and delivering needed tools, she added.

Her December 2020 report, “Reinventing Small Business Banking”, shows it was even then a crowded field of innovation with companies like Square, Stripe, Amazon, Shopify and Intuit Quickbooks offering merchant payment services and analytics both directly and with partners.