I have no idea how many internet sites I am registered with. I also have no idea how each can use my data. What did I actually agree to when I clicked “I Agree?” If I did know, I’m not sure what to do about the sites I want to leave.

I have been intrigued by the opportunity for insurers to protect individuals’ personal data since my 2017 blog post My Insurer Protects My Data. That’s why the Allstate announcement of Digital Footprint at the Consumer Electronics Show caught my attention. The service is designed to identify, secure, and control personal data. (A shout out here to Blake Morgan, who wrote a great piece on her experience with identity theft and interviewed Allstate CEO Tom Wilson at CES.)