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北米銀行のオムニチャネル戦略:リサーチパネルシリーズ:パート7

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2017/07/27

Digital Panel Series 7

Key research questions

  • What specific customer needs are being addressed?
  • What short-term capabilities are being prioritized?
  • How far off is omnichannel delivery for most institutions?

Abstract

オムニチャネルの実現は、多くの金融機関が考えている以上に先のことになるでしょう。