I recently celebrated my 25th wedding anniversary in Strasbourg, France. We rented an AirBnB in the center of the oldest section of Strasbourg a block away from the cathedral. The apartment was amazing. Ever since AirBnB started, we have used the service to rent apartments when we travel. Some are truly rentals, but others are people’s homes that they periodically let to strangers. So generally, people trust me to come into their home and treat it like it’s my own with little more than the referrals of past rentals. This happens across the globe every day for millions of people. So why is the newly announced Amazon Key such a concern for people?