GENERATION Z - THE NEXT WAVE OF CUSTOMERS FOR BANKS
For a decade or more, banks have been targeting the Millennial customer born between 1980 and 1994.
But today Millennials are as likely to be senior managers within many retail banks.
So perhaps attention should shift to the next wave of new customers called Generation Z?
This white paper explores Generation Z, their behaviours, attitudes to banks and finance, and how banks can appeal to them.