Customer Centricity: Why it matters
Being “customer centric” will mean different things to different organisations. For some, it will be enough having a consolidated dashboard with customer information, others will focus everything they do around customers, placing ultimate value on customer experience.
• Why it is so important to design business strategies around customers
• Understand the main obstacles for customer centric relationships
• What are the options to become customer centric
WHO SHOULD READ THIS DOCUMENT
• Heads of digital transformation
• IT Architects