It's been about a year now since I wrote the report, Web 2.0: A Quantum Leap for Wholesale Banking. I predicted it would take a good 12-18 months before we would begin to see cutting-edge corporate online banking sites complete with Web 2.0 elements. Alas, we are starting to see some interesting solutions peek out from under the hood. At SIBOS this week, Citi unveiled CitiDirect BE, its next generation online banking platform. "BE" stands for Banking Evolution, and there are certainly evolutionary components to the new solution - electronic bank account management, the use of a dashboard, a video section, etc. The new solution leverages Microsoft SharePoint. This announcement is material for several reasons:
- Banks must emphasize innovation. In order to remain competitive and take a leadership position, banks need to work on innovation. It is important to recognize customer requirements, and stay one step ahead of them.
- Banks need to focus on customer experience. Innovative banks are on a path to improve the overall online customer experience of their core cash management products. Cash management features are mature for the most part. Customer experience and ease of use is where the real challenge lies.
- Banks must embrace online trends, not shy away from them. The online world moves at lighting speed and banks need to keep up with some of the trends. A great example is the use of media (e.g. video, blogs) to further knowledge and emphasize education.
Further details and some screenshots can be seen in the following video clip with Gary Greenwald (Chief Innovation Officer at Citi). Gary Greenwald's efforts have not gone unnoticed - he was named yesterday to the Bank Systems & Technology Elite 8.