Bancassurance refers to the partnership between banks and insurance companies to offer insurance products and services to bank customers. It involves the distribution of insurance products through bank channels, leveraging the existing customer base and infrastructure of banks.

Technology is enabling the bancassurance landscape to be digital, enhancing the efficiency and accessibility of insurance services. Innovations include digital platforms that facilitate integration between banks and insurance providers, allowing customers to compare, purchase, and manage policies through user-friendly online portals and mobile applications.

By implementing the right strategies and approaches, both banks and insurers can effectively navigate and design an optimal bancassurance strategy that includes both offline and online digital experiences for customers. The aim is to ultimately enhance customer engagement and experience, drive growth in their respective domains, and contribute to the integrated ecosystem of financial services.