Guardian Life Insurance Company: Creating a New Direct-to-Consumer Business in the Cloud

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15 April 2020
Karen Monks

Winner of a Celent 2020 Model Insurer Award for Legacy and Ecosystem Transformation


How does a 160-year-old insurer with a traditional distribution network begin selling direct to consumer products in a way that is 100% focused on the customer journey via a digital, cloud-based platform? This case study will tell you how and why the insurer won a Model Insurer Award in Legacy and Ecosystem Transformation.

Guardian and their vendor partner, EIS Group, used an effective Agile process managed by EIS Group that leveraged the capabilities of the cloud. They took advantage of an API gateway and a persona-based digital experience platform created by EIS Group to build a D2C member portal, targeting the gig economy and Baby Boomer retirees.

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Insight details

Life & Health Insurance
Subscription(s) required to access this Insight:
Insurance, >>Life/Annuities Insurance
Insight Format
Geographic Focus
North America