Vendors
日本語

Product-Led Growth for Wealth Management

Create a vendor selection project
Click to express your interest in this report
Indication of coverage against your requirements
A subscription is required to activate this feature. Contact us for more info.
Celent have reviewed this profile and believe it to be accurate.
We are waiting for the vendor to publish their solution profile. Contact us or request the RFX.
30 September 2022

A primer on data-driven-decision-making PLG backed by product analytics

Abstract

Experiencing product value before purchase drives growth—Product-Led Growth:PLG

•This is a primer for those who are not so familiar with Product-Led Growh (PLG) nor Product Analytics.

•Like trying hardware before you buy, product-led growth (PLG) through trials is essential for success.

• Product-led growth works for the self-directed platforms and robo-advisory services where the mass and mass affluent manage wealth; as digital natives, they prefer the PLG model.

Product analytics enables a better, highly personalized customer experience

• Product analytics has changed how product management teams offer their products.

• They used to rely on speculation and guesswork to understand the customer’s actions, thoughts, and annoyances.