Vendors
日本語
search
  2. //
  3. Reports & insights
  4. //
  5. Product-Led Growth for Wealth Management

Product-Led Growth for Wealth Management

Create a vendor selection project
Click to express your interest in this report
Indication of coverage against your requirements
A subscription is required to activate this feature. Contact us for more info.
Celent have reviewed this profile and believe it to be accurate.
We are waiting for the vendor to publish their solution profile. Contact us or request the RFX.
Projects allow you to export Registered Vendor details and survey responses for analysis outside of Marsh CND. Please refer to the Marsh CND User Guide for detailed instructions.
Download Registered Vendor Survey responses as PDF
Contact vendor directly with specific questions (ie. pricing, capacity, etc)
30 September 2022
Toshitaka Sasa

A primer on data-driven-decision-making PLG backed by product analytics

Abstract

Experiencing product value before purchase drives growth—Product-Led Growth:PLG

•This is a primer for those who are not so familiar with Product-Led Growh (PLG) nor Product Analytics.

•Like trying hardware before you buy, product-led growth (PLG) through trials is essential for success.

• Product-led growth works for the self-directed platforms and robo-advisory services where the mass and mass affluent manage wealth; as digital natives, they prefer the PLG model.

Product analytics enables a better, highly personalized customer experience

• Product analytics has changed how product management teams offer their products.

• They used to rely on speculation and guesswork to understand the customer’s actions, thoughts, and annoyances.

Client Access