Winner of Celent Model Bank 2023 Award for Omnichannel Retail Delivery
Abstract
With eStore®, First National Bank provides a unique and creatively designed platform that allows customers to compare available products and services, open accounts, apply for loans, schedule an appointment with a banker, and access financial education resources—all in one place, from whatever channel they choose.
While an engaging digital service experience is a key aspiration for nearly every bank, a quality branch experience, and the next-level educational assistance enabled by bankers, is still a critical component of relationship deepening and early customer onboarding. Consistency between physical and digital experience can drive success in those important account opening and early onboarding interactions. Celent is recognizing FNB as a 2023 Model Bank for Omnichannel Retail Delivery by accomplishing that consistency in a unique, creative, and well-executed way.