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What to watch for in payments in 2011?

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11 January 2011

Comments

  • While it’s true that adoption of contactless payments is increasing in the developed markets, uptake remains inconsistent, with uptake in Europe remaining lower compared to the US and APAC.

    Banks have not reinforced the unique selling points to drive Europeans towards contactless payments, since EVE has remained the norm, and chip- and pin-based payments are widely used.

    But with mobile contactless payment systems now commercially available – in the UK alone there are approximately 9.6 million credit and debit cards in circulation, in addition to 27,000 contactless payment terminals, and Oyster being used as the contactless payment system for public transport - it is probable that adoption will gain momentum, especially as Europeans are renowned for their mobile phone usage.

    Europeans value their mobile phones as much as their wallet or passport. So it only stands to reason that if they can process their payments on their phones, it is probable that they will see mobile contactless payments as a viable option. This fact, combined with an education programme for consumers to facilitate education about the technology, would help drive home the benefits such as ease of use and convenience. Perhaps only then would the gap between Europe and APAC and the US diminish.