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      REPORT
      Wells Fargo: Easy Connect Banking Platform
      Reimagining the Customer Journey with Five Guiding Principles
      28th April 2021
      //Wells Fargo: Easy Connect Banking Platform

      In 2019, the Wells Fargo Commercial Banking and Corporate & Investment Banking groups embarked on a multiyear program to reimagine the customer and employee experience, driving operational efficiency and reducing risk by leveraging composable building blocks, hyperpersonalization, and a holistic approach to customer journeys. The bank implemented its “Easy Connect Banking Platform” ecosystem to enable the end-to-end digital experience for its customers with streamlined processes and enhanced core capabilities for its employees.

      Wells Fargo identified five guiding principles that were critical to achieving its objectives:

      1. Reimagine customer centricity
      2. Digitize front to back
      3. Ensure cross-LOB consistency
      4. Deploy data as an asset
      5. Improve operational efficiency

      Wells Fargo engaged Infosys Consulting to help lead the bank’s digital transformation by focusing on a prototype-led approach that identified employee/customer needs upfront and removed ambiguity early in the program. As a result of the program, the bank reduced onboarding times, lowered periodic customer review cycle times, and migrated millions of documents to a shared strategic repository. Wells Fargo’s digital transformation has helped shape the culture to be more agile, adaptable, and solution oriented.

      Author
      Patricia Hines
      Patricia Hines
      Research and Advisory
      Patricia Hines
      Details
      Geographic Focus
      Asia-Pacific, EMEA, LATAM, North America
      Horizontal Topics
      Digital Transformation
      Industry
      Corporate Banking