Can banks increase online banking use by "making it fun to do?"

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6 May 2010
Jacob Jegher
The answer is yes! I met a UX (User Experience) architect at a conference this week and she presented the following video. It's an ad from Volkswagen that showcases a usability experiment to encourage people to take the stairs in the subway. To me the message is loud and clear - even the most mundane of exercises can be tweaked and it is possible to increase adoption. I would love to hear what you all think of the video and the concept.


  • I love the concept! I am a product manager at a credit union and I would like to implement this sort of thinking to banking. Hmmm, so how does one make online banking fun???

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