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GDPR and CRM: Regulating Client Privacy

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12 November 2018
Ashley Longabaugh

Key research questions

  • What is the General Data Protection Regulation?
  • How have CRM and front office solution providers modified their data and customer lifecycles in order to be compliant with GDPR?
  • What is the outlook for CRM and front office solution providers in a post-GDPR environment?

Abstract

The General Data Protection Regulation (GDPR) is a piece of European Union legislation that regulates how personal data is collected, bought, sold, and used. This report will look at the impact that GDPR has had on CRM and front office solutions.

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