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24 November 2020
Marty Ellingsworth

Using Location Data for Advanced Analytics in a Connected World

An Audio with Slides version of the Report -- The Story of Data, Maps, and Digital Proximity


The “Last Mile” in delivery, direction, service, communication, and experience is the one that matters most to people. It binds customers, employees, families, partners, suppliers, and communities on a journey, both literally and figuratively.

The new connected “last mile” completes an experience, allows timely text, talk, and transaction, and surrounds our homes, cars, offices, schools and meeting places. Combining analytic strategy, customer knowledge, and location intelligence improves our capabilities to thrive in adversity and normal times.

The risk we have is where ever we are. Place and proximity are context. Commercial and personal insurance are both tethered to the subject at risk – people, places, products, and services – and, the proximate potential of loss.

Crafting a data, AI, and cloud location intelligence and analytic strategy matters now more than ever to stay connected to each other, be more engaged with our customers, and add more value in marketing, underwriting, billing, and claims.

Insight details

Property & Casualty Insurance
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Insurance, >>Property / Casualty Insurance
Insight Format
Geographic Focus
Asia-Pacific, EMEA, LATAM, North America