What Does Bruce Willis Have to do With Banking?

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2 December 2010
Jacob Jegher
Ask Trust Bank. This Russian bank has chosen Bruce Willis to represent the bank in its new advertising campaign. Apparently the bank selected Bruce Willis because he embodied its slogan of "trust and dignity." Bruce Willis' mug now appears on bank billboards in Moscow and on the bank's web site. The text on the billboard translates as, "Trust is just like me, but a bank."


How the bank came to choose Bruce Willis is beyond my comprehension. I find it particularly interesting (and kind of funny) considering Willis' role as a bank robber in the 2001 movie Bandits. Check out the trailer below.

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Asia-Pacific, EMEA, LATAM, North America