Smartphone ownership and app growth add up to tempting targets for financial services providers. For the insurance industry, the question is: Are smartphone apps necessary to attract and retain customers? Celent analyst Karen Monks and senior analyst Benjamin Moreland review the results of a recent survey of US insurance consumers regarding their attitudes towards mobile apps for life insurance. This webinar examines the features and functionalities in mobile apps sought after by insurance consumers. It also compares what consumers want versus what is currently available in the mobile app marketplace.

This presentation draws on findings from Celent’s reports So What If There Is An App? A Survey of Insurance Consumers and North American SnAppshot, Life Version: Mobile Apps for Life Insurance and Annuity Consumers.

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For more information or a copy of the presentation, please contact Chuck Smith at csmith@celent.com or +1.617.262.3125.