Virtual and Augmented Reality: Coming to a Headset Near You
These new technologies have potential to be used in a wide variety of use cases, but the real question will be whether those use cases deliver adequate returns, and whether they are scalable.
Virtual reality and augmented reality — technologies that may be more closely associated with video games — are making their way into the insurance value stream.
The use cases span marketing, training, claims handling, and risk assessment. Will the use cases play out and generate value?
This Flash Insight defines these two separate but related technologies, lays out emerging use cases and suggests next steps for insurers.
Numerous use cases exist across the areas of marketing, customer education, employee education, risk management, claims, and customer service. Carriers are examining those that will provide the best returns.